Pratt & Whitney’s new PurePower Geared Turbofan aircraft engines 
are impressive beasts. Scheduled to enter commercial service before the 
end of the year, they burn 16 percent less fuel than today’s best jet 
engines, Pratt says. They pollute less. They have fewer parts, which 
increases reliability. And they create up to 75 percent less noise on 
the ground, enabling carriers to pay lower noise fees and travel over 
some residential areas that are no-fly zones for regular planes. Airbus,
 Bombardier, Embraer, Irkut, and Mitsubishi have certified the engines 
for use on their narrowbody craft. JetBlue, Lufthansa, Air New Zealand, 
Malaysia’s Flymojo, and Japan Airlines are among the engine’s 70 buyers 
in more than 30 countries.
To people outside the aircraft 
business, what may be most remarkable about the engines is that they 
took almost 30 years to develop. That’s about 15 times as long as the 
gestation period of an elephant and unimaginably longer than it takes to
 pop out a smartphone app. Could Pratt have gotten the hardware out 
faster? Probably. But industrial innovation on the scale of a commercial
 jet engine is inevitably and invariably a slog—one part inspiration to 
99 parts perspiration.
In Pratt’s case, it required the 
cooperation of hundreds of engineers across the company, a $10 billion 
investment commitment from management, and, above all, the buy-in of 
aircraft makers and airlines, which had to be convinced that the engine 
would be both safe and durable. “It’s the antithesis of a Silicon Valley
 innovation,” says Alan Epstein, a retired MIT professor who is the 
company’s vice president for technology and the environment. “The 
Silicon Valley guys seem to have the attention span of 3-year-olds.”

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